Brand Management

When you are clear—and consistent—with the look, feel and content of your marketing, you give people a reason to believe in and trust your brand.
When you are known for a particular thing, the people who benefit from your product or service will choose you, not your competitors.
But it takes strict discipline and a keen eye to do it—and maintain brand integrity over time.
Proper Brand Management can shape your identity into one that people know, love —and trust.

Even well-designed brands get off track over time. Brand Management is crucial to staying consistent.

Often in a brand’s life, new teams, new writers, or new designers come in, and like to add a little something of their own. Over time, this can dilute your brand. A Brand Manager’s job is to be a fierce watchdog for your brand, and see to it that every piece of marketing is consistent with your original brand concept. This is crucial to building brand recognition and loyalty.

They get to know your brand better than you know it yourself. They know when something is off brand, and how to fix it. They understand why it matters in building a loyal audience. That’s the person you want watching over it for you.

The Core of Brand Management

Marketing
Consulting Writing
Services Website
Management Presentations

Marketing Consulting

Positioning your brand comes first. Once you define who you are, you can take the next steps. Then, a strategy is needed to build the trust and reputation that opens more wallets.

As your Marketing Consultant, we shape your brand’s purpose, voice, visual identity and create the language that articulates the magic of your product or service. We’ll design and execute a strategy that attracts people who benefit most from your product.

But who’s going to get it done? We fill the talent gap for you with our deep pool of specialists.

Writing Services

Ask any SEO expert, and they will agree that blogs are essential for companies who want to get the love from Google. Article writing and content creation can build credibility, recognition and trust in your company.

There is a lot of generic content being created purely for search engines. But it won’t make people fall in love with you. For goodness sake, hire a professional!

We find, train and manage writers to understand your voice and target client. Writing is a major asset to your brand and a powerful part of your company’s reputation.

Learn more about our writing services

Website Management

A website is like owning a car. It needs tune-ups, polishing and sometimes parts replacement. We stick around long after we finish your initial website design because that’s when the job really begins.

Your website should always be evolving, growing. But keeping your voice and visual identity consistent and on brand can become a challenge, especially when more people become involved over time.

As your website manager, we maintain your site, improve SEO rank, write your blog and keep building your reputation.

Presentations

How do you position your company when you give a sales presentation or speak in public? Are you just another vendor or are you seen as a high-level thinker? Are you opening up their wallets? If not, a shift in language will change that.

The language and design of your presentation directly affect how people perceive you. Vendors are compared by price, but a specialist has no competition.

We create presentations and pitch decks for sales teams, individuals, startups pitching investors and product introductions. Let’s have a conversation.