This year at Sochi, they rebranded a nation. A change in direction was necessary because of their rather negative global image. But I absolutely LOVE the Olympics. It brings the…
Welcome to a more visual world when choosing stock photos With the online world getting more and more visual, everyone needs great images for their website, social sites, presentations and…
Teamwork is essential to build a brand, especially in the beginning When we meet with companies to begin a brand design project, often their whole team is involved, which is great! The challenge with…
What is Brand Loyalty? Investopedia has this definition: “When consumers become committed to your brand and make repeat purchases over time. Brand loyalty is a result of consumer behavior and…
When designing your brand development strategy, ask yourself this question: “If my brand was a person…”Who would that person be? How would they talk? What would they say? Why would…
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