Creating a Buyer Persona for marketing is like writing a description of your best friend. Think about yours. Could you describe them, describe what they love, hate, and what keeps…
“What you get by achieving your goals is not as important as what you become by achieving your goals.” Henry David Thoreau Creating a social media branding strategy can be…
Being everything to everyone makes you nothing at all. One of the most common misconceptions in marketing is that you can sell anything to anyone. Sure, some people have a natural…
What is Branded Content? Wikipedia defines it as: “Branded content is a form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes editorial content.” Here…
You’ve probably seen animated images like the ones above. They were widely used in the olden days of the web, and grew to have the same…
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