One of our long-time clients, WISH, hired us to launch a new program for interns who stay in their Washington, DC housing.
They came to Network9 to “design a brochure” to launch the program. They wanted to call it “Academic Program”.
We didn’t see this as a simple trifold brochure…we saw this an opportunity to launch a brand.
We named the child company “WiSE” (Washington Intern Study Experience) to play on their parent trademark. We created the Brand Strategy, WiSE website design, tagline, logo, brochure, videos, custom map illustration and supporting materials.
For this entire marketing campaign, we won a Gold Stevie Award.
To differentiate them from other programs, the brand strategy shows the amazing experience of living, networking and interning in DC in a community of fellow interns. No other program can claim this—a huge benefit of WiSE.
The students were the inspiration for much of what we wrote. They said it best. This project made us fall in love with Washington all over again.
What we did:
- Brand Strategy
- Tagline: “Investing in Our Future Interns”
- Logo
- Website Design & Development
- Brochure
- Video series
- Flyers and other supporting materials
- Custom Illustrations
WiSE website design home page. The focus is on the students who come from around the world to intern in DC.
The WiSE logo design is clean, modern and the star is a nod to our flag.
The Housing page of the WiSE website. We used a grid to break up blocks of text and mixed it with images.
The Website is responsive on mobile and built in a custom WordPress theme.
To show the amazing proximity to the Capitol Hill, we designed a custom map showing where their interns work in a visual way.
We added a guide for students applying so they know what to do, bring and how to get around DC.
We included a page on the application process and requirements so students know exactly how it works.
The WiSE Brochure Cover Design. The grid design was inspired by the students themselves. The accent is on them and their amazing experience in Washington.
